Internet Marketing: From the Outside Looking In

When I found out I was going to be an intern here at Princeton Internet Marketing this summer, I had no idea what I was getting myself into. I was (and still am) a 17-year-old rising senior high school student making simple java applications to remember my passwords and print out “Hello World”. I couldn’t think beyond what I was going to have for breakfast each morning let alone fathom what was going on behind the scenes at a digital marketing agency to ensure the success of businesses in the Internet world.

From the outside looking in, it’s pretty easy to overlook a lot of the behind the scenes work that goes on. Now, I’ve got a little better understanding of that. The way I used to think about Internet marketing was in its most basic, simplistic form: Keeping products up to date, making a company’s website easily accessible by the fingertips of every person who types in the Google search box, I think you get the gist. But my old outlook really only scratched the surface of what Internet marketing truly is.

Internet marketing is finding search keywords that both promote your business locally as well as nationally, finding ways to keep your social media pages exciting and grabbing people’s focus, cleaning and updating the pages of your website and protecting it from hackers in those rare occasions, and discovering new ways to keep your website responsive and modern. It’s more of a process than it is a goal. It’s constant renovation and continuous work. Each piece of the puzzle is important and every person working on your project has the one goal in mind: helping you and your business succeed.

They say you don’t know someone until you walk in their shoes. It’s quite true. After walking in the shoes of a team member here for a little over a month, I’ve really come to appreciate, respect, and admire the work that every person does. Whether it’s search engine optimization, social media, content creation, account management, customer service, or programming and software development, everyone has a part to play.

By Sam Merkovitz

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